The goal of having a hunter on staff is straight forward, you want to be in a place where you don’t have to rely on Contact Us forms or referrals to grow your business long term. Although that Contact Us form or referral is always great to receive, it’s hard to scale a company when you don’t know when the next lead is coming in.
Having a hunter on staff offers tremendous short and long-term benefits, such as:
- Consistency in prospecting and appointment setting, leading to increased brand awareness in your geographic reach (whether local or national)
- Ongoing and predictable results regarding a sales funnel and closed business
- Shifts a huge portion of the sales responsibility away from the owner/principle, giving you more time to focus on the business
- Building a true sales engine that can scale as your company grows