Stuck on Words: How Marketing Can Better Connect with Customers
From the moment you step out of your front door or open your laptop until the time you finally find your way back to bed, you’re being sold by content marketing. At bus stops. On highway billboards. And especially when you check social media. This bombardment of modern advertising means the trust gap between consumers …
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September 1, 2017
Generating Leads with Instagram
One billion monthly active users. Last year Instagram continued its meteoric rise by surpassing that number and cementing its status as the current shining star of the social media universe. Which begs the question: Are you using Instagram’s growing momentum to help your business shoot for the moon? If you’re sitting around watching other companies …
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Getting Sales Enablement Right to Increase Sales
Sales enablement. This buzzworthy term rolls off the tongue and sounds great on a conference call. It’s also a powerful concept that helps sales reps increase performance. Unfortunately, many companies nowadays are endlessly touting its benefits without actually understanding the keys to creating an effective enablement strategy. Dumping a bunch of relevant information on your …
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August 18, 2017